[vc_row][vc_column][vc_row_inner el_class=”container”][vc_column_inner][vc_column_text]Although you might have a laser focus on your own business and not really care much about what others are doing, it\u2019s a good idea to have some understanding of who you might be going up against. This isn\u2019t to get you all riled up or feeling less-than; there\u2019s actually a lot you can learn from your competition to make your business the best it can be.<\/p>\n

Identify who your competition is<\/strong>
\nTake a look at your competition if you haven\u2019t already, and make a note of who your direct competitors are, who your less direct competitors are, and who could be a competitor in future. You can find these out by doing a quick Google search for businesses similar to yours in the local and wider area. Even if you feel they actually offer less than you do, there\u2019s always something to be learned from the way other people do business.<\/p>\n

Figure out how they\u2019re doing<\/strong>
\nBy just clicking through your competition\u2019s websites and Facebook pages, you can probably tell how they\u2019re doing. Are they spending a lot of money on marketing to make their website look awesome and user-friendly? Do they have a lot of great customer reviews? What are people loving about them? What are people not loving about them?<\/p>\n

Work out what they\u2019re offering<\/strong>
\nThis might be part of figuring out how they\u2019re doing, but this is where you can get really specific with it. Are they offering a faster turnaround time than you on quotes? Are they offering a variety of payment options or plans? If it\u2019s possible, see what specifics you can incorporate into your own business plan to match or better your competitors.<\/p>\n

Use their strength to fix your weaknesses<\/strong>
\nIf you know there\u2019s one part of your business that you have been neglecting or that you haven\u2019t really figured out properly yet, see where your competition is excelling. If you know you should post more on social media but you\u2019re uninspired, check out the kind of content your competition is posting – is it great client stories? Is it pictures of work in progress? And how often are they posting? You have a framework now so get onto it!<\/p>\n

Do a bit of trial and error<\/strong>
\nSome businesses are just better at certain things. They might be bigger or smaller than you and so will have more resourcing for specific things, or they might be prioritising other areas more. Figure out what you want to replicate and see how you go. Make sure you\u2019re actually tracking whether this is working for you or not, don\u2019t just throw money and time at something you think will help your business if it actually doesn\u2019t end up getting results.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”related-post”][vc_column][vc_custom_heading text=”Related articles” font_container=”tag:h2|text_align:center|color:%2313143e” use_theme_fonts=”yes” el_class=”title my-5″][vc_basic_grid post_type=”post” max_items=”4″ element_width=”3″ orderby=”rand” item=”918″ grid_id=”vc_gid:1593465984666-fab5398e-1776-10″ el_class=”related-posts mx-auto mt-3″][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_row_inner el_class=”container”][vc_column_inner][vc_column_text]Although you might have a laser focus on your own business and not really care much about what others are doing, it\u2019s a good idea to have some understanding of who you might be going up against. This isn\u2019t to get you all riled up or feeling less-than; there\u2019s actually a lot you can […]<\/p>\n","protected":false},"author":1,"featured_media":3589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"\n