Most people are now looking online for tradies to complete their projects, and they often get their first impression of you and your business from your website. So here are a few mistakes you might be making with your website and how you can sort them out ASAP.
Not having your contact info front and centre
Regardless of how fancy (or not) your website is, if you don’t have your contact information easily displayed, you’re not going to win any jobs. People looking for solutions online often have shorter attention spans, especially if the job is urgent, so they may just move on to the next business they find if they can’t get in touch with you. A contact form on your website where potential clients can enter their details for a call-back might also be something to think about.
Keeping outdated information on there
Your site should always have the most up-to-date information available, particularly your contact details and any other important information. For example, you might have some pricing on there, but if that’s no longer accurate, it could mean you lose money. It pays to update your blog or news section every so often as well, just so that potential clients can see that you’re still operating and taking on jobs.
Doing it yourself
You’d never expect a tech expert to know how to do your job, that’s why it’s important to get the professionals in to help. They can help you to get your website set up properly from the get-go, or if you already have a site but you haven’t touched it in a long time, they can give it a revamp and fix any tech issues. For example, if your website loads too slowly, people might get impatient and head somewhere else so it’s important to get the pros in to sort that.
Not personalising your imagery
You might not like the idea of it, but having photos of your team and your work on your website can do wonders for your credibility. If potential clients can see just who they are going to be working with, they’ll be more likely to engage with you because they feel like you’re not just a faceless corporation. Imagery that also showcases the work you’ve done, like before and after photos of a job, shows that you know what you’re doing and that you take pride in your work – all good things to get across to potential clients!